Choosing the right time to post on Twitter can mean the difference between a flood of retweets or a tweet that goes completely unnoticed. Having a good content strategy and smart scheduling is a key foundation, but once you have that figured out, details like the day and time you post your tweets can be very important.
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Best times and days to post on Twitter
Luckily for marketers, there are tons of studies on the best days and times to post on Twitter and other social media. But unfortunately, there are so many that we often feel inundated with conflicting information and don’t know who to listen to. To solve this puzzle once and for all, CoSchedule analyzed the data from no less than 20 different studies to finally figure out when to post on social media. Want to know the answer? Read on!
The best day and time to post on Twitter according to studies
One of the very important things we need to know about the best day and time to post on Twitter is that the answer varies depending on the type of brand we are managing:
For B2B companies
It is best to post during working hours , as their tweets have a 16% greater impact during the working day. Within the week, the star day is Wednesday, as it is the date with the highest ratio of clicks and retweets.
B2C companies
On the other hand, have better results during America Cell Phone Number List weekends . The difference can be up to 17%.
In terms of time, there are three key times when the level of interactions increases: 12 noon, 3 p.m., and between 5 and 6 a.m. Based on U.S. business hours, which is where most of these studies are done, these hours correspond with lunch/coffee breaks and the commute from work to home.
Some extra tips for finding the best time to post on Twitter
While these tips can help you post on Twitter effectively, there is no magic solution that works for all brands. Take note of these tips and, above all, be sure to measure your results to see what works best for you.
Twitter users are especially
Active during their commute (up to 181% more according to figures), so try to time your posts around this time.
Run controlled experiments
For example, posting similar tweets at Country Email List Library times of the day and seeing which ones generate more responses. You can also see if the result varies depending on the type of tweet links, posts with photos, videos.
