Once the budget is allocat. Let’s go down the levels. At the next level. You can think about how. For example. The budget reserv for the christmas season is distribut to different marketing channels. Such as social mia. Google ads advertising. Possible print ads. And so on. Then potential content and campaign ideas are brainstorm in the calendar according to the year clock. Other necessary information can also be enter in the calendar. For example the person responsible for the campaign. If this equation is plann and especially implement. in plann marketing implementation. The annual clock also ensures that a) the money is enough for the whole year and b) no sales spike opportunities are miss because something holy “Happen to surprise”.
We are already well on our way
Buyer personas and the customer country email list journey if the annual calendar seems like too rigid and linear a way to implement your own marketing plan. There are other options. Such as marketing plans bas on buyer personas and customer journeys. The process starts by defining a few different buyer personas. Usually 3-5. However. Buyer personas cannot be invent on your own. But should be bas on factual information: what are the clear different groups in your buyer base and how do you like to divide them? Age or gender is a clear dividing line in some areas. But in others it doesn’t matter. But the divider can be. For example. Hobbies level. Buyer personas can be connect by. For example. The same place of residence.
Place of residence or assum income
In the buyer persona. A few clearly different Optin List customer archetypes or stereotypes are aim for. With different nes and desires. The marketing plan is start to be plann so that each person starts to create their own. Different customer journey. I.E. A path from the first acquaintance to the purchase event and continuous customership. Customer journeys with different buyer personas can differ a lot. And this is why it is important to study in which channels different personas look for information and at which point in the customer journey they make a purchase decision. Different marketing messages appeal best to different buyer personas. In this case. Marketing conversion can be enhanc. A bold brand in a narrow channel especially when launching new companies. Many use the so-call own path tactic as a marketing plan.