Rapidly nes marketers. Writing children’s novels, teaching at university, as a brand strategist for companies and agencies. Holding numerous conferences on the world of communication, advertising and web. PREVNEXT Leave a comment Comment First name* E-mail* Website Save my name, email, and website in this browser for the next time I comment. A new parameter: Digital Chaos, what it is and definition January. In Digital & Social Digital chaos is a concept develop by prof.
Nicolò Cappelletti Chaos is
Part of human nature: our task is to seo expate bd understand it. Adapt it, seize the opportunities to generate new meanings. Digital chaos today lives in every situation, in our activities, in our world, in our relationships. ward Norton Lorenz is the founder of modern chaos theory. A branch of mathematics that focuses on the behavior of dynamical systems that are highly sensitive to initial conditions. His theory can be summariz as: “ Chaos: when the present determines the future, but the approximate present does not approximately determine the future.
I also notic this
Chaos in my consultancy activity as a brand Optin List strategist. In recent years I have had a surge in professional engagements which I define as: emergency advice. Companies that had invest huge capital to find a brand positioning in the digital world and were disappoint by the poor results. They told me: “They promis us heaven and earth, but then we got nothing!” Even the business world found itself in this digital chaos, because the communication system around them was changing. They did not have the cultural tools to be able to interpret it and above all they remain immobile in the face of market changes. “ Chaos often bres life, whereas order often bres habit. Henry Adams American writer I believe that the digital world.