B2B marketing in digital – how to start and make it effective

Last year clearly showed us that almost all services, communication tools, products and activities are moving to the online sphere. Many companies that previously shied away from digitalization had to undergo a crash course in being online and literally start operating in a new area overnight.

Only practice has shown that B2B marketers previously operating in an offline environment are not always successful

What is B2B digital marketing

As the name Optin List  suggests, it is B2B marketing in a digital form. We can reduce it to all marketing activities (advertising and promotional) on the Internet.

What does the term “B2B” mean? This is, of course, company-to-company (or entrepreneur) cooperation. In B2B digital marketing, companies or organizations use a wide range of online promotional activities (e.g. media campaigns, social media campaigns, email marketing and others) to acquire so-called leads.

Why B2B marketing is so important

Last year Optin List clearly showed us that almost all services, communication tools, products and activities are moving to the online sphere. Many companies that previously shied away from digitalization had to undergo a crash course in being online and literally start operating in a new area overnight.

Only practice has shown that B2B marketers previously operating in the offline environment do not always have sufficient experience in online marketing. It turns out,