How to measure the result: As CRO is a very specific discipline, its primary indicator is in fact the conversion rate. The important thing is to align this indicator clearly , so that measurement deviations do not occur. What must be done in this regard is to define some points: What is the expect conversion? Fill out form, call, buy, click? How will this be measur? Spreadsheet, Google Analytics, another tool? Is there enough sampling for optimization? There is no point in wanting to carry out tests with 10 visits to your website per month; What is the measurement period? Monthly, weekly, quarterly? Keep these questions in mind to generate good results by optimizing your channel’s conversions. 4. Sponsor links Sponsor links 4.1.
Sponsor links represent the most popular
What is it: Sponsor links represent the most popular and possibly simplest way to promote your company on the internet. The main exponents of this type of action today are: Google Ads; Facebook Ads; Instagram Ads; LinkIn Ads. In principle, advertisements on these channels follow the same logic as advertising on traditional channels, such as magazines, television, radio, billboards, etc. This logic is the purchase of authority . In other words, the public trusts the channel and not your company. And the channel is the one with the audience, not you. And, of course, as the mia channel knows this power with the public, it Latest database sells this to your company. The big difference, however, between the possibilities of traditional mia and those of online mia are the indicators.
This logic is the purchase of authority
Using tools such as Google Ads, Facebook Ads, Instagram Ads and Linkin Ads, it is possible to measure and optimize numbers such as: cost per click; click rate; ad impressions; clicks on ads. Furthermore, digital sponsor links tools offer segmentations that are unfeasible for offline mia channels, such as: geolocation; key words interests; gender; income; among others. Not to mention the fact that, with all these numbers, it is possible to carry out continuous Optin List tests , varying titles, descriptions, images and other elements of the ads, in order to try to improve the performance of the campaigns. 4.2.