The main exponents of this type of action today

This is done primarily in an analytical, data-based way. In other words, the CRO team initially collects information from your website and then understands how it can be improved to increase results. Some common CRO tools are: a/b testing; heat maps; user surveys; measuring tools. 3.2. What is the objective: What is expected from CRO is very simple: increase the conversion rate on a website or landing page. In practice, if you receive 1,000 visits to your website and make 10 sales, conversion optimization will work to increase these 10 sales with the same volume of visits. To achieve this, the methodology will be applied to review the structure of your online channel, carrying out tests with key points of the contact point structure: title; description; benefits; calls to action; customer testimonials; images; among others. 3.3.

When to invest: If your company already invests

 When to invest: If your company already invests in acquiring traffic, whether via sponsored links, SEO, email marketing or offline media, it is likely that your website or landing page already has a good volume of visits. However, if there is no measurement of conversions or improvement of interfaces, what is happening, in practice, is that you are filling a leaky bucket. This is because the majority of your audience accesses the website and does not convert, because there was no optimization . The channel is bad and does not convince  new database the user to leave their information or take an action. So, as soon as an organization starts to have a volume of visits, CRO needs to be considered. Whether in the context of landing pages or on your website.

What is the expected conversion

How to measure the result: As CRO is a very specific discipline, its primary indicator is in fact the conversion rate. The important thing is to align this indicator clearly , so that measurement deviations do not occur. What must be done in this regard is to define some points: What is the expected conversion? Fill out form, call, buy, click? How will this be measured? Spreadsheet, Google Analytics, another tool? Is there enough sampling for optimization? There is no point in wanting to carry out tests with 10 visits to your website per month; What is the measurement period? Monthly, weekly, quarterly? Keep these questions  Optin List   in mind to generate good results by optimizing your channel’s conversions. 4. Sponsored links Sponsored links 4.1.